Hoping For An Electric Soul
We know full well that, in a lot of ways, the Kia Soul is one of the hippest, most modern vehicles on roads today, and that has everything to do with its trendsetting design, great fuel economy, and memorable ad campaigns. However, one very modern bit of automotive technology has thus far been kept out of the Soul—full electric motor capabilities—but thankfully that’s going to change once the updated 2014 model hits dealerships next year. Read the rest of this entry »
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Kia Teams Up With DonorsChoose.Org
We here at Classic Kia like to brag about our corporate sponsorships because, honestly, we’re proud of the organizations we choose to align ourselves with. Our relationship with the National Basketball Association, for example, has been extremely lucrative for us already, and it gets better and better every year (thanks, Blake Griffin!). Read the rest of this entry »
In the most recent episode of NBC’s sleeper hit drama “Parenthood,” it was teased that one of the main characters would be entering a story arc in which she deals with the painful reality of breast cancer. It’s not something you see brought up on television often; “The Big Bang Theory,” “CSI,” and “Survivor” certainly don’t make much of the topic, and neither do many other of the top-rated shows on television today.
But the fact that a network show is going this route proves that we as a country are not afraid to talk about breast cancer and are willing to go to great lengths to educate women about how to take care of themselves so that their families don’t have to lose a loved one to disease.
We here at Classic Kia are hoping to do our own small part by supporting the efforts of our parent company’s HerHighway campaign, which features a fleet of Kia vehicles that will travel cross-country during the month of October (National Breast Cancer Awareness Month) spreading the word about how to prevent and combat the disease.
The women driving the vehicles include breast cancer survivors, bloggers, journalists, and even women racecar drivers like Shea Holbrook and Ashley Van Dyke. It all just shows a national commitment to women’s health that we Round Lake Kia dealerships share, just on a smaller scale.
This probably won’t get the same attention that the upcoming episodes of “Parenthood” will, but all awareness for breast cancer is good awareness, and we’re just happy to see our organization doing its part in all of that.
2013 KIA SOUL COMMERCIAL HITS THE ‘NET
We told you last month that a new Kia Hamsters commercial was coming as the first line of attack in the promotion of the 2013 Kia Soul, but now that it’s actually here we’re actually kind of speechless at the results.
Where do we start?
Well, aside from the fact that the main characters of the spot are anthropomorphic rodents, this is a commercial that also includes a time machine, powdered wigs, crowd surfing, a laser light show, break-dancing, and of course the new ’13 Soul. But if all that is too ambiguous, we suppose it’d be less confusing to just start at the beginning.
The commercial gets under way with patrons filing into an 18th Century opera house, presumably somewhere in Europe, where the community’s wealthy elite find their seats in preparation for what looks certain to be a riveting evening of operatic wailing. Halfway through the concert, however, the chunky conductor rips off his mask to reveal one of the Hamsters, as the Soul rises from underneath the floor to take center stage among the actors and singers.
That’s when things go nuts. Other Hamsters in track suits come out of the woodworks and start popping-and-locking and jumping from private boxes into the hyped-up crowd. Lasers blast from every corner of the theater, turning the opera house into an 18th Century rave, and the Hamsters make their exit in the midst of the party via their time-traveling 2013 Kia Soul. Chicago area dealerships like ourselves could not possibly be more impressed by the overall vibe of the commercial, and we’re guessing our customers will feel the same way.
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