Kia Motors Attends Mom 2.0 Summit

May 8, 2016

When a fast-growing automotive brand makes its mark in the world market, it goes without saying that there will be an impact on trends. Since many of our vehicles are great for families, it’s important to talk about how mothers can take advantage of features that will particularly useful to them. Family-friendly cars such as the all-new 2017 Kia Sportage in particular stand out.

For the second year in a row, Kia Motors America attended the Mom 2.0 Summit in California. As a Presenting Sponsor and Official Transportation Sponsor of the forum, the car company assumes a significant role in sharing ideas revolving around motherhood, technology, and marketing. It’s an effort to build a dialogue between brands and digital influencers with discussions involving mothers.

“Kia’s return as one of Mom 2.0’s premier sponsors speaks volumes about the growth of the parent media industry as well as Kia’s continued brand evolution and smart engagement of the influencers and tastemakers,” Carrie Pacini, co-founder of Mom 2.0, said in a press release. “The fact that Kia continues to engage this highly influential community shows their commitment to today’s families, and how forward-thinking they are as a brand.”

Of course, the Kia brand’s presence meant the availability of several cars for first-hand impressions and viewings. The automaker presented a versatile assortment of great family-friendly vehicles, like the new Kia Optima, a redesigned midsize sedan; the Kia Sedona minivan, Kia Sorento, and the new Kia Sportage.

The 2017 Kia Sportage is a particularly impressive SUV which boasts a stylish exterior with a handy assortment of interior features for a comfortable ride. With plenty of safety technologies like dual front advanced airbags, a rearview camera, and voice-commanded UVO eServices for calls, it’s one of the most impressive packages out there.

We’re happy to showcase how family-friendly Kia cars can be. Just like Mom 2.0 convention attendees, our clients may easily set up viewings and test drives. Come take one for a spin at our Kia dealership near Gurnee, IL.